#NoMoreGames… but what instead?

I passed a billboard today advertising the British Medical Association (BMA)’s new media campaign. It calls for all political parties to stop playing games with the NHS.

I’ll give them credit – it’s catchy and many people (myself included at times) think politicians too often use promises of reform to the healthcare system as a way to score cheap points. But what does #NoMoreGames actually mean?

We should want, and expect, politicians to lay out their plans for what they’d do differently if elected. It’d be one thing if the BMA were campaigning for specific pledges but instead they’re headline is a shallow complaint that politicians are campaigning too much.

Granted, the BMA expands a bit on their website about what they’d want to see, but overall the message is as shallow as they’re blaming politicians for.

I really don’t see what they’re hoping to accomplish.

But at least there’s already a good theme song for their campaign.